Fast fashion is destructive – and you're supposed to wear it?
Fast fashion is destroying – and you're supposed to wear it?
Fast fashion is not a trend.
It is a **system of exploitation**, **environmental destruction** and **industrial indifference** – cleverly packaged as "cheap & fast".
The shirts cost €4, but someone else pays for them: workers, animals, nature.
The true costs are externalized – onto bodies, habitats, and future generations.
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## What is Fast Fashion?
The term describes a business model:
👕 **Fashion is mass-produced**,
🚚 **Delivered in the shortest possible time** and
🗑️ **disposed of just as quickly.**
Brands release new collections every week – because your consumption has become predictable.
It's no longer about clothes, but about **clickbait made of fabric**.
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## The consequences: brutal and real.
### 🌍 Environment:
- Textile industry = second largest polluter worldwide
- Rivers polluted by dye works
- Microplastics from synthetic fibers
### 🐾 Animals:
- No animal welfare for leather, wool, fur
Animal suffering is a hidden component of many clothing items.
### 🤬 People:
- Lowest wages & forced labor
- No labor rights
- Collapsing factories like Rana Plaza (2013, 1134 dead)
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## And you? Do you support the system – or reject it?
Many believe they have no choice.
But every decision when buying clothes is a micro-statement.
If you don't want to be part of the destruction,
**Don't wear a lie made of cotton.**
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## How we at NATURA UMBRA do things differently:
✅ 100% organic cotton (GOTS & OCS)
✅ PETA-approved vegan
✅ No warehouse, no overproduction
✅ No greenwashing
✅ Not just an empty design – but a message
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We don't make **fashion to throw away**, but clothes to think about.
🖤 For all who feel.
🖤 For all those who don't look away.